Our Purpose

Building A Global Walking Economy

Our Vision

To make FITP an everyday, valuable programmable loyalty point across the African continent. We envision a future where daily physical movement can offset essential living costs and create meaningful economic opportunity.

Our Mission

As a social impact enterprise, FitPesa provides financial inclusion and opportunities to everyone, at any stage of adult life. We reward movement, connect local communities and make everyday essentials more accessible.

Empowering the Hyperlocal Ecosystem

Through our peer-to-peer PesaMarket and dropshipping infrastructure, we give users access to a customer base that traditional e-commerce costs would normally prohibit.

The Stock Now Pay Later (SNPL) initiative uses existing Spaza businesses to distribute goods, empower local vendors and strengthen the communities they serve.

Maximum Points Supply

80,000,000,000

The FITP ecosystem is capped at 80 billion programmable loyalty points to support long-term sustainability across the continent.

Executive Leadership

Connect with our team directly via in-app chat.

Balogun Ademola Omotolani, Founder

Balogun Ademola Omotolani

Founder

@Mr.Caezr
Balogun Olanrewaju, Chief Executive Officer'; lucide.createIcons();" />

Balogun Olanrewaju

Chief Executive Officer

@TopmanBalogun
JA

Jonathan Aissu

Head of Development

@Jonathan
BM

Brilliant Mphaphuli

Communications Officer

@brilly